School Prospect and Admissions Communication

Attract, nurture and convert prospective students to your school with the new OpenApply CRM!

CRM Features

After consulting with International and Independent schools around the world to understand exactly what they need from a Customer Relationship Management (CRM) platform, we have developed a comprehensive new module that takes traditional CRM functionality and places it in the hands of school Admissions, Marketing and Communications professionals. Schools can now benefit from a single software solution that helps them attract and convert more applicants (and save time while doing it!), all directly within OpenApply, the world’s leading School Admissions Management System.

OpenApply CRM helps schools at every stage of the admissions journey, from initial consideration through to a student’s first day at school. Whether you are looking to increase enquiry numbers and fill more seats, or need to better communicate with prospective parents and ensure the right students go on to apply to your school, OpenApply CRM has you covered!



No longer house your prospects on a separate system or spreadsheet. Capture and nurture pre-enquiry prospects directly on OpenApply by sending automated scheduled emails, tracking sources, and leaving notes. Contacts can seamlessly transition to become enquiries or applicants.

Email Marketing Campaigns

Create professional emails and newsletters with our new editor. Automatically subscribe/unsubscribe parents based on their activity to multi-email campaigns that lead to an increase in the quality and quantity of applicants.

Marketing Campaign

Log Indicators

How do calls or meetings affect enrolment numbers? Track key indicators that lead to success like calls, walk-ins, meetings, messaging, and more. Create custom log types and outcomes to personalise which metrics to monitor.

Mailing Lists

Automatically subscribe parents to mailing lists when they meet specific customisable criteria. Easily pull up mailing lists to send recurring emails like newsletters, or to promote upcoming events.

Automated Tasks

How do you currently inform your colleagues to follow-up on an applicant? Set up automatic notifications when a specified activity is triggered. Ensure that no applicant is missed and each receives the best care from the school.

URL Source Campaigns

Which of your marketing efforts brings in the most and best quality applications? Monitor which sources are successful, like Facebook, emails campaigns, WeChat, Google Ads, etc. Create tracking links and see source numbers in real time at each stage.

URL Source Campaigns

CRM Analytics

A new page of analytics to gather granular data on email campaigns, log indicators, mailing lists, and sources. Pin down defining data characteristics to show your school leadership team and help guide your department in the right direction.

OpenApply CRM will help your admissions and marketing departments stand out against competition! Enquire up below to receive more information and pricing.