Transforming Re-Enrolment at the American School of Milan

The American School of Milan (ASM) is a well-established international institution providing quality education to students from diverse backgrounds. As the school grew, managing re-enrolment and financial operations manually became increasingly complex, requiring a more efficient and digital-first solution.

The Challenges of Manual Re-Enrolment

Before using OpenApply, ASM relied on manual, paper-based processes for re-enrolment:

• Contracts were printed and mailed, leading to delays and logistical challenges
• The finance and admissions teams had to handle a large volume of paperwork
• Tracking and categorising students’ enrolment status required significant effort
• Parents found the re-enrolment process cumbersome and time-consuming

Streamlining Processes with OpenApply

In 2017, ASM adopted OpenApply, a digital re-enrolment platform that streamlined the process, making it easier for staff and parents alike. The platform offered:

• A fully digital contract system, eliminating paper-based inefficiencies
• Customisable enrolment forms with document upload capabilities
• Automated reminders for pending re-enrolments
• Dashboard views for real-time tracking of student enrolment status

“Parents can complete the re-enrolment process in under two minutes by confirming their details and signing digitally.” – Gemma Grugni, Credit & Customer Manager

OpenApply in Action

Since implementing OpenApply, ASM has seen significant improvements:

• Time Savings: The finance team no longer spends hours managing paper contracts. Everything is stored digitally, accessible instantly for audits or reviews.
• Better Parent Experience: Parents can complete the re-enrolment process in under two minutes by confirming their details and signing digitally
• Improved Organisation: Categorising students based on enrolment status allows for targeted communication and follow-ups
• Seamless Collaboration: Admissions, finance, and school leadership can access real-time data, improving transparency and decision-making
• Reliable Support: OpenApply’s customer service has been consistently responsive, addressing any concerns promptly

The End Result

For ASM, OpenApply has transformed re-enrolment from a time-consuming administrative burden into a seamless, efficient process. With improved workflows, better collaboration, and enhanced parent experience, the school continues to benefit from the platform’s capabilities, ensuring smooth and successful re-enrolment cycles.