The Atlas American School of Malaga (Atlas ASM) is a new school based in Estepona on Spain’s Costa del Sol. Part of a small group of American schools in Spain, it teaches a US curriculum with a view to preparing students for application to university in Spain or beyond. Its admissions team has used OpenApply from the start, embedding its streamlined workflows into its admissions processes from day one.

Implementation

Adriana Sánchez from the school’s Communications & Marketing Department was new to admissions as well as to OpenApply when she first joined Atlas ASM, but she found it simple to get to grips with. “It’s an easy tool, it’s very intuitive,” she says. “It’s not a CRM that will take too much time to get your hands into. I didn’t have to do a seminar or any kind of deep study to get into it.”

The Atlas ASM team have valued being able to have all their student data in one place. “We haven’t had any problems at all. Families are easy to find and it’s easy to tag,” Adriana adds.

Ongoing Support

Atlas ASM have found OpenApply so straightforward that they haven’t needed to rely on support from the Faria team, but they have made use of webinars to pick up tips on making the most of the platform and its features. “I attended a webinar where I learned a lot about automatic fields and templates for sending mailings to families,” Adriana remembers. “This is fantastic – it’s working very well, and the design that the families receive is beautiful.”

The End Result

OpenApply has been instrumental in launching the school, with Dean of Admissions, Caroline Carpio commenting, “This year we started with 270 students, but we reviewed 449 files. I don’t think it would have been possible to review those 449 files were it not for OpenApply. It’s definitely a tool that a new school needs.”