Unlocking Insights: Reflections from the COBIS Conference for Marketing, Development and Admissions Staff in Dubai (February 2024)

The COBIS Conference for Marketing, Development and Admissions Staff, held in Dubai on 28 and 29 February 2024, provided admissions and marketing professionals in the international school sector with a wealth of knowledge and ideas. As delegates gathered to exchange learnings and strategies, the event provided a rich tapestry of discussions and workshops, unveiling key insights into the evolving school admissions and marketing landscape.

Day 1: Delving into Parent Experiences

The opening day commenced with a compelling discussion on parental perspectives throughout the admissions process. Among the myriad of points discussed, several crucial criteria emerged as pivotal factors influencing parents’ school selection:

• Quality of education with a holistic approach
• Sports offerings
• Bullying policies
• Proximity of residence to the school
• College preparation pathways
• Teacher-student ratio
• Teachers’ rapport with students
• Social media feedback
• Cost considerations

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